Social Media Policy

Why companies need a social media policy and what should be in it

The media has been flooded in recent months by stories about people who made inappropriate statements on Twitter and Facebook: Penny Sparrow, Gareth Cliff, Chris Hart etc. Why should employers care what their employees post on their private social media accounts? Because it is becoming harder and harder to separate the personal from the professional.

Currently, employees who are found making offensive or harmful statements on social media can be fired and, depending on the circumstances, can even be liable for damages. This is because the employee-employer relationship is based on the utmost good faith. Why then do you need a social media policy? Read more

Social Media Survey – How Corporates Engage and Manage Risks

Baker & McKenzie has released its first global client survey on Social Media. Based on the responses from international clients across a range of 14 sectors the report highlights how corporate social media use stands at a critical point in its development. While the understanding of how and where social media can benefit an organization is now firmly established, its use still remains fairly one dimensional. There remains a significant minority of companies – 14% – who do not use social media at all.